Marketing

Beyond
fragrance

By Amanda Lintott

Scents in cosmetic products are not just about fragrance; they are integral to consumer experience, offering emotional, psychological, and wellness benefits that influence purchasing decisions and brand loyalty. In a crowded market, scent serves as a differentiating factor for brands, it can enhance a brand’s storytelling and marketing, enticing consumers to explore and purchase products.  It can help consumers linger and explore different products from a familiar brand to test out new sensorial/
olfactory experiences.

Sustainability – more than just environmental stewardship

By Lucilene Veira Nunes

As sustainability considerations increasingly drive consumer purchasing decisions and public pressure mounts, the cosmetics industry is challenged to find innovative approaches with lasting impact. With “Responsibly Active”, BASF has committed to making sustainable practices a priority in its bioactives business, protecting the planet and its resources, and empowering people across the value chain – beyond corporate responsibility and out of personal conviction. Two years into the programmeme, we spoke to Lucilene Veira Nunes, Head of Business Management for Bioactive Ingredients, EMEA, about the progress made and the challenges ahead.

International launches

According to Mintel, safety conscious consumers are fuelling the market for sensitive skin products. Often, products marketed for sensitive skin are likely to be associated with quality.

Optimise hydration

Ever heard of the term ‘holobiont’ in relation to skincare? Set to become one of the buzzwords in the beauty and skincare industry in 2025, it refers to the interaction between a host organism and its microbial system, typically found in the gut or on the skin.

Sensible sensitive skin

Skin reacting to the environment, products used, or circumstances forced upon someone is more common than one might think but relief is possible given the consumer can narrow down the reasons why.

Feminine care

In recent years, feminine care for women of all ages has attracted consumer interest. While feminine care, including intimate health, is often still a taboo subject in many parts of the world, an increasing number of cosmetic companies started to tear down the walls on this specific topic. They intend to answer the growing demand for personalised cosmetic care products for women to meet their biological needs, since they tend to vary remarkably throughout a woman’s life. This novel trend in self-care reinforces women’s sense of personal well-being and security, so that they can feel comfortable, and well-resourced to go through their busy flexi-lifestyles.

The future
is solid

By Robert Carr

With beauty and personal care behemoths L’Oreal, Proctor & Gamble, Unilever, Colgate-Palmolive and Beiersdorf all making various pledges to reduce plastics in their latest Environmental, Social & Governance (ESG) Reports, the personal care ingredients industry needs to step up to the plate to deliver innovation to support this drive, says Stephenson’s Managing Director, Robert Carr.

LUCAS MEYER COSMETICS

The company introduces Corneopeptyl, a patented biomimetic peptide obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity, Corneopeptyl strengthens the corneocyte envelope resulting in a more resilient epidermal barrier with improved skin barrier function demonstrating a reduction of skin permeability and water loss. It is is China-compliant, preservative-free, 99.99% natural origin (ISO 16128), … Read more

GIVAUDAN

The company introduced Neuroglow, a breakthrough active ingredient designed to safely replicate all the positive effects of the sun. Crafted by Green Fractionation from Persicaria tinctoria, Neuroglow is sourced from Provence in France. As well as boosting vitamin D production, sunlight is recognised for its positive impact on mood and energy. In a world where … Read more

Neurocosmetics: From skin to brain

Neurocosmetics is cosmetology acting on the connection between skin and the nervous systems. It represents a new holistic approach to skin well-being and human mental health. From the skin, to the heart, through the brain. This article will clarify the definition and among other things focus on clinical testing methodologies.

International launches

This week Mintel focuses on holistic beauty, a trend which has been gaining momentum with growing health awareness and the establishment of a more sophisticated view of wellness. Here we review a selection of products which are multiuse satisfying the necessary clean credentials.

BEKUM

For the first time, the Bekum Group opened its doors to customers and interested parties to the Bekum Blow Moulding Days 2024 at the Traismauer site. Over 100 participants from more than 20 countries accepted the invitation to this important event. The two-day symposium from 20th to 21st February offered a unique platform for specialist … Read more

Hybrid beauty in Europe

2020 marked a pivotal turning point for the beauty industry. Emilija Balsyte, Research Analyst at Euromonitor International, shares insights on the hybrid beauty product landscape in Europe, the impact of COVID19, major drivers, and top multi-functional product categories.

MG2

MG2 s.r.l. (based in Bologna, Italy) and Qualicaps Co. Ltd (based in Nara, Japan), two companies that have made the history of pharmaceutical technology and still represent the best of quality in their sector, today announce the conclusion of a distribution agreement. Indeed, the two brands share a long history that sees both enter the … Read more

SAPPI

To further strengthen its position as a leading provider in the label paper sector, packaging and speciality paper manufacturer Sappi is investing significantly in its production site in Gratkorn, Austria. Investments in the expansion of the state-of-the-art technical infrastructure – announced a year and a half ago – are being carried out and are proceeding … Read more

Multifaceted beauty

As interest in health grows around the world, a more multifaceted idea of beauty is taking hold. Hybrid cosmetics embrace the wellness trend – combining makeup with other benefits – more often than not skincare but in some cases overall wellbeing. These products are designed to enhance the body while providing the aesthetic appeal of makeup. Multifunctional benefits can include hydration, fortification, anti-ageing and protection from external aggressors like pollution – all this while providing the aesthetic appeal of makeup.

PURE TRADE

The Make Up For Ever RPET-satin pouch is a Pure Trade creation. True to its mission of offering more virtuous materials, Pure Trade has created the “Artist Face Powders” pouch for Make Up For Ever, made of 100% RPET. Fully lined, its brown satin outer shell, with elegant saddle stitching, contrasts with the matte black … Read more

TNT GROUP

The 50 ml format of Maison Louboutin Beauty’s Loubiworld collection adopts a sober oriental-style zamac cap, designed and manufactured by TNT Group, as well as the aluminum pump cover. Depending on the references, 3 finishing processes were used for the zamak cap: nickel galvanizing, rose gold coating, orange gold coating and UV varnish for the … Read more

Nostalgia and product reformulation

With the emphasis on ‘skinimalism’ and multi-functionality in the beauty and colour cosmetic market here to stay, consumers are investing in buying less, but better-quality products. This is creating fantastic opportunities for colour cosmetic reformulations, with new R&D continuing to breathe fresh air into the beauty and cosmetics space.

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