Sustainability – more than just environmental stewardship
As sustainability considerations increasingly drive consumer purchasing decisions and public pressure mounts, the cosmetics industry is challenged to find innovative approaches with lasting impact. With “Responsibly Active”, BASF has committed to making sustainable practices a priority in its bioactives business, protecting the planet and its resources, and empowering people across the value chain – beyond corporate responsibility and out of personal conviction. Two years into the programmeme, we spoke to Lucilene Veira Nunes, Head of Business Management for Bioactive Ingredients, EMEA, about the progress made and the challenges ahead.