Beiersdorf: New corporate indie brand unit
Under the name Oscar&Paul, Beiersdorf will be operating new approaches for innovation within the company in keeping with the C.A.R.E.+ strategy. Here the company specifically focuses on new working methods and the creation of new business models. Oscar&Paul, a Corporate Indie Brands business unit, will strengthen existing brands such as Labello, 8X4, and Hidrofugal, and … Read more