June 2019 – Cosmoprof Worldwide Bologna, the international B2B leader event for the beauty industry organized by BolognaFiere Group, is focusing on internationalization, with new promotional activities in key markets. Cosmoprof Worldwide Bologna aims at strengthening its brand identity in the world, increasing business opportunities for key players and leaders of the beauty industry worldwide.
Thanks to the support of the Ministry of Economic Development in Italy and ITA – Italian Trade Agency, and with the collaboration of Cosmetica Italia – Personal Care Association, 3,033 exhibitors and more than 265,000 beauty professionals attended the 2019 edition of Cosmoprof Worldwide Bologna. The event in Bologna confirmed its role as the reference trade show for the beauty industry, where to discover trends and new collections. An articulated roadshow program is being scheduled for the promotion of the 2020 edition, after the great success of the meetings organized in the latest years in all the most important markets for the cosmetic sector. Roadshows still prove to be the best occasion to meet distributors interested in Cosmoprof to export their local products, importers looking for international brands to be imported in their country, brands looking for new business opportunities, retailers interested in new collaborations.
COSMOPROF IN THE WORLD
There are more than 500,000 professionals and 9,000 companies, coming from 180 countries, which are involved in the Cosmoprof events worldwide – Bologna with Cosmoprof Worldwide, Las Vegas with Cosmoprof North America, Mumbai with Cosmoprof India and Hong Kong with Cosmoprof Asia – and in the participations to international beauty trade shows, which are partners of the Cosmoprof platform. Thanks to this strategy, in 2018 BolognaFiere Cosmoprof recorded a revenue up to 80 million euros.
In Mumbai, from 12 to 14 June, at the Bombay Exhibition Center, the Cosmoprof network presents Cosmoprof India Mumbai 2019. 232 companies from 23 countries and regions are showcasing their products, in an exhibition area of up to 10,260 square meters, thus meeting local and international operators representing Europe, North America and the Far East. Cosmoprof India is the best performing platform for the development of Made in India beauty: it helps networking between local companies and international key players, leading to a growth in innovation, technologies and industrial solutions, which can raise the quality output of local suppliers. To date, India is a market with an enormous potential: in the period between 2018 and 2023, a growth of up to 9.7% is expected, particularly in the perfumery sector, with a 19.6% growth, and a +13.1% in the make-up segment.
Cosmoprof North America, the largest B2B beauty exhibition in the Americas, will host its 17th edition, July 28- 30, at the Mandalay Bay Convention Center in Las Vegas. With over 40,000 attendees and 1,400 exhibiting companies anticipated from across the globe, Cosmoprof North America is the most important event in the United States for the cosmetic sector, and it offers retailers, distributors, beauty brands and suppliers the unique opportunity to come together,
make new relationships, foster collaborations, and get inspired. This year’s exhibition will put a spotlight on the cosmetics supply chain with the debut of Cosmopack North America, featuring companies representing ingredients & raw materials, contract & private label manufacturing, machinery, and packaging.
Cosmoprof Asia, the leading b2b international beauty trade show in Asia, turns 24 this November. The success of the "One Fair, Two Venues" formula is well reflected in the results of the last edition: 5% growth in number of exhibitors to 3,030 companies from 53 countries and regions, and 4.2% growth of visiting number to 87,284 professionals from 135 countries and regions across the two exhibition venues. This year, Cosmopack Asia, running from 12 to 14 November at AsiaWorld-Expo (AWE), will display leading supply chain companies; Cosmoprof Asia at the Hong Kong Convention & Exhibition Centre (HKCEC), scheduled from 13 to 15 November, will host over 2,000 branded products. Year on year, Cosmoprof Asia has established itself as the ideal platform for companies to capture expansion in the region, and organisers expect a general growth for the next edition of up to 5% more exhibition space and exhibitors.
Consolidating Cosmoprof position in the main markets in Europe and working on new common projects is the aim of the acquisition by BolognaFiere Cosmoprof of the German group Health and Beauty, an international media company operating in the cosmetics sector, with 25 specialized magazines. The group is the organizer of "Beauty Forum", a b2b show scheduled in 12 countries and involving 1,600 companies and 130,000 professionals. Good results are expected for the exhibitions scheduled in the next months all over Europe, and investments are
planned for the development of new projects.
Together with Cosmoprof events around the world, the network is reinforcing its brand awareness with targeted partnerships with B2B exhibitions abroad, working as international sales agent. This strategy aims at creating new business relationships, consolidating the presence of the Cosmoprof format in important markets for the cosmetic industry. BolognaFiere Cosmoprof participates as international sales agent in Belleza y Salud, in Colombia, in Bogotá, and AseanBeauty (Thailand), PhilBeauty (Philippines), VietBeauty (Vietnam) and BeautyExpo (Malaysia) in South-East Asia. Cosmoprof is collaborating with Beauty Fair – Feira Internacional de Beleza Profissional, for the 2019 edition of the event in Sao Paulo, Brazil, dedicated to local professionals and distributors.
New projects are being scheduled in the next months, with special attention on strategic markets for the beauty industry.
For further information, visit www.cosmoprof.com