The demand for natural ingredients is growing in hair care. Researchers have found that wheat proteins can replace chemicals that pollute the environment. Specialists look at this and the most innovative trends in personal care now.
Hair care
Issue 6 – 2020 Here is what you can look forward to in this issue: Hair Care: Influences of urban lifestyles Marketing: The impact of the corona pandemic "For our whole community"Enrico Zannini, BolognaFiere Get an e-paper subscription Issue 6 – 2020 Here is what you can look forward to in this issue: Hair Care: Influences of urban … Read more
African and black consumers around the globe are embracing the natural texture of their hair. What tailored hair product solutions exist to suit their texture preferences and to address their specific hair issues and styling choices?
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Crodabond™ CSA is a 100% naturally derived and effective multi-performer. This film-forming copolymer of Sebacic Acid and Hydrogenated Castor Oil can be used in haircare as well as colour cosmetic applications. While it repairs the hair fibres and reduces split ends when used in conditioners or hair serums, it improves the durability of colour cosmetic … Read more
This month Michelle Strutton from Mintel highlights a selection of innovative natural cosmetics products recently featured on the company’s GNPD*.
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The selection of hair care formulations covered here is ever so versatile and ranges from everyday shampoos and conditioners, trendy solid shampoo bars, to hair masks, hair make-up and chalks.
Interview | Andrew McDougall from Mintel identifies* emerging hair care trends, consumer concerns and desired outcomes.
What new developments have recently been presented at shows such as In-Cosmetics Global to optimise hair care options? Our selection provides a concise overview.
With the majority of hair care companies launching products with nature-inspired ingredients, Clariant’s Head of Marketing Personal Care, Fabio Caravieri, explains whether consumers’ actual care needs can still be met.
This month Michelle Strutton from Mintel highlights a selection of products with innovative hair care ingredients recently featured on the company’s GNPD*.
Osarenren Igbinoba from BASF Personal Care Business Management Africa talks about the specific characteristics of African hair, the rapidly growing hair care market in sub-Saharan Africa, and how BASF’s new Application Technology Laboratory for personal care in Lagos is helping manufacturers in the region serve consumer trends.
Interview | Florence Trombini, Global Strategic Marketing Manager for Active Ingredients, explains how BASF is harnessing the rambutan tree’s potential for skin moisturisation, anti-ageing, and hair and scalp care – in close cooperation with Vietnamese farmers.
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Our brand-new 6427 Megasoft Complex is a special blend of natural waxes, oils, and emollients, enriched with phytosterols. It deeply nourishes the skin without feeling greasy or heavy. This makes it an ideal choice for skin care products where a pleasantly light skin feel is desired, such as hand and face creams, lotions, and foundations. … Read more
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Now that anti-pollution has achieved great prominence, people attach more importance to skin cleansing products. Our broad selection of creative skin cleansing concepts will provide plenty of inspiration for your new product development process.
Interview | The disadvantage of natural hair styling ingredients is their relatively poor performance. Covestro’s 50 % natural-based new film former Baycusan eco 1000 now provides a number of technical benefits.
German beauty and detergents market | While in 2018, the sales of beauty products went up by 1.8% in comparison to 2017, the sales of household detergents went up by 2.1%*.
Product development | The Asian mask trend is taking the world by storm. With its Elseve Steam Mask, L’Oréal Paris has converted this trend to suit hair care needs by bringing a salon-like ritual to people’s homes.
Ingredients | Clariant’s Genadvance is a new generation of sustainable conditioning ingredients to combat daily hair stresses, with each delivering specific benefits for three major customer concerns – damaged, dry, and thin, lifeless hair.
Ingredients | Diazo dissociative dyes are a new class of physical direct hair dyes which have qualified as November’s Star of the Month as they create a multi-layer dyeing patterns in the hair’s cortex which leads to a 3D reflection of light, thus changing hairs’ colour depending on their movement.
Finding the right hair color with your smartphone in stores is easy now! Henkel Beauty Care celebrates the next big step into the digital future and has developed Choicify, a mobile color consultation program for the point of sale. Customers can quickly get lost in the jungle of different hair colors on offer. Help is … Read more