For decades, “anti-aging” has been one of the most powerful concepts in beauty marketing, promising to “fight,” “reverse” or “stop” visible signs of aging. Today, however, this narrative is increasingly seen as outdated. Rather than framing aging as something to combat, consumers are seeking positive and inclusive approaches that respect the skin’s natural evolution.
Issue 04 – 2026 Here is what you can look forward to in this issue: Skin Longevity:All About Dermal Vitality and Preventive Aging Clean: Plant Power in Skin Care Ingredients Deals:Scaling Through M&A in Active Ingredients Get an e-paper subscription Issue 04 – 2026 Here is what you can look forward to in this issue: … Read more
The beauty industry is witnessing a paradigm shift toward smart-aging – a holistic approach that transcends traditional anti-aging strategies by combining cutting-edge science with preventative care.
Issue 10 – 2025 Here is what you can look forward to in this issue: Anti Aging:Longevity and global ingredient Trends Attract: Innovations in fragrance and successful branding Aligned:Zero-waste packaging in cosmetics Get an e-paper subscription Issue 10 – 2025 Here is what you can look forward to in this issue: Anti Aging:Longevity and global … Read more
Advancements in longevity research are shifting the focus from merely extending lifespan to improving healthspan–the years lived in good health. While modern medicine and lifestyle changes have increased life expectancy, aging remains closely linked to chronic diseases and declining quality of life. Emerging research on molecular hydrogen highlights its potential to counteract cellular aging, reduce oxidative stress, and promote overall well-being, offering a promising approach to achieve both longer and healthier lives.
The skin around the eyes is one of the most delicate parts of the face, necessitating special attention to maintain its youthfulness and vitality. The right formulations can ensure this sensitive area is not only nourished but also protected.
Issue 7/8 – 2024 Here is what you can look forward to in this issue: Sugar:Ways to fight glycationinduce skin aging Single: Formulations for cosmetic ampoules Pack it good:Sustainability and packaging Get an e-paper subscription Issue 7/8 – 2024 Here is what you can look forward to in this issue: Sugar:Ways to fight glycationinduce skin … Read more
The company presents PhytoSolve Astaxanthin, an innovative, natural active for antioxidant protection and anti-aging formulations. It offers a synergistic complex comprising the powerful antioxidant astaxanthin and natural phospholipids. This combination results in an advanced ingredient with excellent cosmetic effects. The pre-formed emulsion is free of preservatives and can be added to any cosmetic formulation. In … Read more
In the field of skincare research, there’s been a resurgence of interest in european balneology, particularly as it relates to therapeutic peat baths. Drawing on ancient traditions, european balneology harnesses the healing powers of natural remedies such as therapeutic peat to treat various skin conditions. This article examines the scientific research surrounding the clinical efficacy of Alpin Heilmoor Extract (AHE) when used in rinse-off applications and highlights its potential as a holistic skincare solution.
According to Mintel Leap, Mintel’s generative AI tool, some of the more interesting new anti-aeging trends focus on the ‘skinification’ of makeup, with an emphasis on incorporating skincare benefits into makeup products. Anti-ageing makeup is leading this trend, particularly with the use of antioxidants.
Aging, or rather anti-aging, has been a star category in the beauty industry for decades. But a societal move towards self-acceptance is on the rise. Beautystreams, the global beauty industry reference, shares insights into the impact of longevity on our industry.
In modern cosmetics, the focus is no longer on stopping skin aging, but on skin health. Dr Meike Streker explains what measures can be taken to maintain skin quality for as long as possible.
Issue 1/2 – 2024 Here is what you can look forward to in this issue: Ageless:Innovations in anti-aging Rare: The benefits of Blue Rose Reuse:Sustainable, reusable transport packaging Get an e-paper subscription Issue 1/2 – 2024 Here is what you can look forward to in this issue: Ageless:Innovations in anti-aging Rare:The benefits of Blue Rose … Read more
Growing old without looking old: To date, the eternally sparkling fountain of youth has been no more than a beautiful dream. But in this respect, we can do more than we may think. Studies prove that by living a healthy lifestyle, it is possible for us to turn back the “age clock” of our cells. After 15 years of research, Beiersdorf AG, one of the pioneers in the field of skin epigenetics, achieved another milestone in terms of anti-aging with its patented Skin Age Clock technology.
Issue 10 – 2023 Here is what you can look forward to in this issue: Super ingredients: Effects of booster and functional ingredients Calming: Hemp oil and CBD in cosmetics Complex:Epigentetics – a milestone in terms of anti-aging Get an e-paper subscription Issue 10 – 2023 Here is what you can look forward to in … Read more
Anti-aging by far isn’t limited to the facial skin anymore. More and more lotions and creams for the whole body, meant to stop skin aging, are taking over the cosmetic markets. Also, hair care with rejuvenating properties help to keep the hair smooth and thick. Here you will find a selection of formulas and ingrdient suppliers that reflects the anti-aging care trend.
Confirming its expertise in anti-aging active ingredients, Seppic completes its offer for mature skin with a new biomimetic anti-sagging ingredient: Sagacious. The active ingredient is inspired by nature and acts on all skin layers. The skin becomes significantly firmer and the signs of facial sagging are less visible. It is a biomimetic active ingredient, inspired … Read more
Sponsored Post
“Timeless beauty” is one chapter in SILAB’s commitment to address cell senescence, through the selection of natural, high performance active ingredients. We now have the power to unravel skin aging mechanisms, and brands offer groundbreaking strategies in prevention and treatment. The unique “Timeless Beauty” trio of natural active ingredients, SENEVISIUM®, LONGEVICELL®, and EPIGENOMYL®, targets the mechanisms of … Read more
Since alterations in our circadian biorhythm can affect the skin’s physiological metabolism, leading to signs of skin fatigue and aging, Provital presents Circanblue: a natural biotech ingredient that truly ‘resets’ the paradigm of the effects of digital stress on the skin to achieve an integrated well-aging. Circanblue is a biotechnological cosmetic ingredient obtained via a … Read more
GA-DE Cosmetics’ Lift and Firm Sculpting Serum is already sold out! It owes its success to the richness of its revitalizing anti-aging formula combined with the stimulating effect of the patented Cosmogen textured silicone roller. A new original version of the Squeeze’n Roll, with on/off rotary closure, allowing the formula to be distributed (ON) then … Read more
