L’Oréal sells The Body Shop to Natura

L’Oréal sigend the contract for the sale of The Body Shop to Natura. The proposed sale is subject to clearance by anti-trust authorities notably in Brazil and in the United States, and expected to close during 2017. About L’Oréal L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of … Read more

Estée Lauder invests in Deciem

Estée Lauder has invested in Deciem, a growing, vertically integrated multi-brand company, driven by a consumer-centric focus that is already impacting the world of beauty. Terms of the investment were not disclosed. Deciem was founded in 2013 in Toronto, Ontario by Brandon Truaxe, who leads the company alongside Co-CEO Nicola Kilner. With its own laboratory, … Read more

L’Occitane acquires equity investment in LimeLight by Alcone and formation of a joint venture

The board of directors of L’Occitane International and its subsidiaries have approved an investment  into the business of LimeLight by Alcone in the United States of America. This means the company will acquire a 40% interest in LimeLight USA. The brand was founded by shareholders of the Alcone Company, which creates and sells professional makeup … Read more

Axe’s new campaign: Is It Ok For Guys?

Man up! Quit crying! Don’t be such a sissy! These are the type of behaviours 72 percent of guys have been told make them a real man*. The pressures caused by these rigid notions of manhood result in fear, anger and frustration. Moreover, 59 percent of guys believe they should act strong even if they … Read more

Ball delivers lighter weight aerosol packaging for Unilever

Ball delivers lighter weight aerosol packaging for Unilever Ball Corporation and Unilever have partnered to bring a more sustainable aluminum aerosol can to the market. The new Rexona and Sure anti-perspirant cans employ Ball’s ReAl technology. The newly created metal alloy that utilizes recycled content exhibits increased strength and allows Ball to lightweight its impact … Read more

Designer Parfums: Exclusive fragrance partnership with Jennifer Lopez

Prestige beauty company, Designer Parfums, announces a new fragrance partnership with world renowned actress, singer, entertainer and producer, Jennifer Lopez. Working alongside Dilesh Mehta, Chairman and CEO of Designer Parfums, they will create new brand innovation and strategy to drive global growth for Lopez’s fragrance franchise. In 2003, Jennifer launched her debut fragrance, Glow by … Read more

BSB Awards: Prize winners 2017

The BSB Innovation Award for cosmetics, natural cosmetics and ingredients has been awarded for the 15th time – this time in London. Organiser of the award is the BSB consulting and service office Dr Riedel. These are the winners: Actives and natural ingredients 1. Dermagenist, BASF 2. Infraguard, Mibelle Biochemistry 3. Dragosine, Symrise Functionals and … Read more