Target group Generation Z
European beauty brands are in great demand in the Chinese market. The so-called Generation Z is characterised by a high propensity to consume as well as purchasing power. Wenjing Wang presents the results of a recent study.
European beauty brands are in great demand in the Chinese market. The so-called Generation Z is characterised by a high propensity to consume as well as purchasing power. Wenjing Wang presents the results of a recent study.
The entire cosmetics market and, of course, the colour cosmetics market have changed a lot in the past few months. On the one hand, the clear desire of consumers for sustainable products can be felt, but the demands on performance itself have also changed. Christian Eisen talks about the current preferences of the market.
In the cosmetics industry, colours play an important role in a wide variety of products. For optimal development and the best presentation, it is not only essential to have the right understanding, but also to speak the language of colours.
The development of new UV filters and products is not just about effectiveness and sustainability. The education of consumers and the impact of the coronavirus crisis on the industry are also currently playing a major role, as Dr Myriam Sohn explains.
Many places have high hopes for the year 2021. Will the creativity shown last year in developing new solutions and strategies continue? Irina Barbalova talks about what the cosmetics industry will probably have to adjust to.
Corona-related lockdowns and shutdowns worldwide have had a major impact on consumer behaviour – especially in the beauty sector. With a new platform, Dow wants to offer the opportunity to quickly identify and react to current trends. Fabienne Bizeray talks about the backgrounds and how the project works.
The year 2020 will probably be the year with the most unforeseen cuts in the past decades for all business areas. Andrew McDougall gives an overview of how the beauty industry changed.
Started long ago, the digital change is currently picking up speed in the cosmetics industry. A new digital platform aims to offer networking opportunities for everyone involved in the development and manufacturing of cosmetic products and thus optimise and accelerate processes.
As a result of the Coronavirus-pandemic, many industries were suddenly faced with a situation that had never existed before. Trade fair organisers are a part of those who were particularly affected and still are today.
The year 2020 will be remembered as theyear in which public life stood still from one day to the next due to the corona pandemic. Trade fair organizers were particularly affected and still are today. Enrico Zannini gives insights in the changes and consequences for COSMOPROF.
The year 2020 will be remembered as the year in which public life stood still from one day to the next due to the corona pandemic. Trade fair organizers were particularly affected and still are today.
Sensoriality is at the heart of beauty care, with a strong focus on texture and scent experiences. According to Helga Hertsig-Lavocah, we have forgotten sound – and it is sound that will revolutionise beauty care, home fragrance and even home care.
Many children took to the streets almost every Friday for a better and greener future. Cosmetics companies must take responsibility – for customers, employees and the environment. Care and respect for nature should therefore be deeply rooted in corporate thinking every day.
While the physical market in China suffered severely due to the lockdown at the beginning of the year, ecommerce in the cosmetics sector was able to record clear and stable growth. Rongmei Hui-Drobnik reports on the current developments.
Natural is no longer enough. The latest trend is called clean beauty and attaches great importance to sustainability and safety. Is it just hype, or will it be the future?
The coronavirus pandemic is raising demand for natural ingredients from the personal care industry. Ecovia Intelligence expects demand to remain buoyant after the current crisis.
The cosmetics industry is facing several challenges because of the measures in place to contain the coronavirus. Birgit Corall explains why natural cosmetics are affected even more by this than traditional cosmetics.
What do customers expect from their cosmetic products? The participants of the “In Cosmetic Digital Conference” investigated this question. They also evaluated the direction in which the market is moving and how to maintain consumer trust.
While most countries are still fighting the pandemic, China’s economy is slowly coming to life after the lockdown. Mei Gräfe knows how the local cosmetics industry is doing and what long-term changes the crisis will entail.
Several global players changed their production from skin care to disinfectants or masks or had added that to their regular production. What are the reasons for that? Belinda Carli is talking about the impact of the corona pandemic on the cosmetic industry.