Greentech’s Happy Ageing concept shows how chronobiological science and an understanding of the physiology and behaviour of the human organism can be used in a targeted way when selecting actives for cosmetics products. After the age of about 40 the skin is able to lock in less moisture and so loses firmness. The first signs of ageing and changes due to exposure to sunlight can be seen. The company gives detailed recommendations regarding which actives are best for each phase of the client’s life. Their action is underlined with the use of precious organic plant oils.
picture: Greentech
