Counterfeit beauty and cosmetic products bypass quality control processes and regulatory governance, which means they can feature wrong or harmful ingredients, while strongly jeopardizing brand reputation and sales. The introduction of unique digital identities can represent the first line of defence against counterfeits, which the OECD reported as constituting 2.5% of world trade in 2019.
Traceability provides a powerful set of tools to enhance production and supply chain transparency at different levels. On the market, it is possible to identify product diversion, or parallel markets, by alerting stakeholders when items are scanned at a location that does not match with the original distribution plan. Tracking more information from the production processes of cosmetics products also means optimizing stocks and minimizing waste, to establish a new, technology-enabled standard for ethical practices and sustainable strategies.
Through unique digital identities, each product is also associated with quality data coming from visual inspection systems deployed to ensure product quality and container integrity on manufacturing lines. From this wide pool of information, through a simple QR code scan, cosmetic brands can deliver tailored contents directly to end users, to enhance the communication of product history and benefits and company values.
Visit Antares Vision Group at Cosmopack Worldwide 2023 (hall 19PK, stand C12) and the CosmoFactory project area in hall 20 to discover how product transparency can support brand values and generate consumer trust.