Beauty consumers are no longer just buying products – they are buying experiences. Demand is increasingly driven by the desire to transform daily routines into rituals. Beyond the formula, it is how a product looks, feels and connects on a sensory level that makes it stand out.
Experience sensory innovation at the Sensory Bar during in-cosmetics Global, Paris, 14–16 April 2026. COSSMA is the official media partner, and visitors can explore innovative textures and sensorial effects first-hand. Over 55 exhibitors, including Kumar Organic Products, Roquette Beauté and Seppic, showcase formulations that engage the senses and captivate consumers.
With Mintel naming sensorial synergy a top beauty trend for 2026, discover how sensory science and ingredients empower brands to create products consumers remember and love. Today’s formulations must do more than perform — they must feel exceptional.
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