France—the birthplace of the beauty industry—is losing its home court advantage as traditional sales have plateaued. Still, brands hoping to reverse the trend have a number of digital moves within reach. Index leaders Lancôme, L’Oréal Paris, and Benefit Cosmetics balance the scale with immersive digital experiences that place them at the top of the pack. The 2016 Digital IQ Index®: Beauty France benchmarks the digital performance of 68 Beauty brands across the Colour Cosmetics, Fragrance, Nail, and Skincare categories.
