Sophisticated and changing textures in formulations, and nomadic and environmentally-friendly ideas in packaging were the key trends at the show MakeUp in New York. Read more in our article from COSSMA 10/2016.
2nd Packaging Contest in New York
For the second year, MakeUp in New York hosted a competition open to both American and overseas universities focused on packaging. Out of the seven universities solicited, four were successfully selected for the second stage (Wisconsin, Rutgers and Houston Universities and Esepac in France). Juries from the brands, the digital universe and also the formulation have selected four winning student groups based upon the practicality, aestheticism and general presentation of their projects: the first prize went to the team of Aaron Hernandez, Jessica Hedge and Erin Lew from the University of Houston. The second prize went to Esepac’s team Manon Blanc, Amélie Morin and Corentine Trotel. Brian Loja from Rutgers University scooped the third prize and an honourable mention went to Esepac’s team Tanguy Audergon, Fanny Chambon and Alex Mostier.
The video of their project can be seen at www.youtube.com/watch?v=hBVXlXNSJhs.
Prize-winners in full service
Invisible Brow Fix by Faber-Castell Cosmetics is a precise styling tool with a non-sticky feel to fix, groom and style unruly brows. The clear brow gel allows for precise, smooth styling, leaving a comfortable, nonsticky feel. The micro-bristles ensure blending in a continuous track.
www.fc-cosmetics.de
The winners in packaging
Artist Bubble by Albea meets the trend of nomadic packaging. It offers precision, ease of use and practicality. Due to its portability, it facilitates fast touch-ups of makeup. The company’s Parisian Kiss combines the elegance of an stylish pack with its Baystick technology, the best guided mechanism for lipstick on the market. This mechanism is specifically designed for creamy and melting formulas. The stick remains intact throughout the life of the lipstick. The airtight packaging protects the formulation.
www.albea-group.com
Airtight container releases cap with one press
One Touch by Qualipac America is an airtight container whose standard mechanism releases the cap with one press. The flexible design can easily be customised for various makeup product applications such as liquid makeup, lip gloss, mascara, eyeliner, concealer, nail polish, etc.
www.groupe-pochet.fr
Winners in accessories
Extra Soft&Full Fibre by Pennelli Faro is a 100% animal-free brushes collection designed for brands positioned in the topend. The percentage of filaments normally gathered in the metallic part of a brush, the ferrule, has been dramatically increased in the Soft&Full brushes to get incredibly full, dense tufts, with a particularly high performance.
www.pennellifaro.com