Lutz Herrmann, Founder + CEO at LH Design talks about what gave him as a packaging designer the idea to put live back into this brand. The J.F. Schwarzlose fragrance brand was founded in 1856 in a drugstore in central Berlin and was very successfull in the 1920ies.The brand disappeared in the 1970ies before Lutz Hermann decided to put new live into it. Herrmann talks about upcoming launches in autumn 2015 and about his vision for the future development of the brand.