Gerald Martines, Director of innovation at Qualipack, talks about the development of the market for airless dispensers. He points why regulations are one of the key drivers in the use of airless systems and how they also help when packaging formulas become more and more fragile and in a lot of different viscosities. He explains why airless is canibalizing what used to be athmospheric dispensers and also presents the concept of refillable airless packaging.