Dr. Monika Kopra-Schäfer, Tube Expert, points out the major milestones in the 175-year history of flexible tubes – from the American inventer to up-to-date concepts. She talks about the development of the tube packaging from the beginning when it was made out of lead or tin, then out of aluminium, plastic and laminate. Kopra-Schäfer talks about the major challenges the industry is currently facing, like interactive packaging for example. She also gives examples for innovative launches in recent month.