Antoinette van den Berg, Owner and Designer at Future-Touch, points out how the latest trends in society will infulence beauty and personal care markets. She emphasizes the fact that marketing groups are bluring – age is going to be less important, older woman accept their age but at the same time will be interested in the same products as young girls. In addition, modern technologies like 3D printing will influence the market: 3D printing faciliates customization and at the same time makes it easier for companies to produce locally, one of the importants demands of environmentally concious modern consumers.