The fusion of ancient wisdom and advanced technology: NeoPlanta® Withania

Ancient wisdom meets advanced technology: For more than 3,000 years Withania somnifera has been used in traditional Ayurvedic medicine. The healing properties of its roots help to strengthen the immune system, calm mental stress and support skin vitality. With optimized in vitro cultivation of NeoPlanta® Withania, Evonik adds even more benefits to the gifts of nature: controlled growth conditions without pesticides, herbicides or social exploitation. Additionally, the urban skin-balancing serum is vegan and free from gluten and preservatives.
Driven by the consumer’s trust in traditional botanicals and desire for high-tech innovation, Evonik has combined ancient ayurvedic wisdom and advanced botanical technology in their latest innovation: NeoPlanta® Withania. For over thousands of years, Withania somnifera has been used to strengthen the immune system, support vitality and to reduce stress. Growing in harsh conditions, in hot, dry climates as well as high up in the Himalayas, Withania somnifera proves strength, concentrating its healing properties in the roots. 
Looking for sustainability, we have optimized in vitro cultivation methods to boost the plant’s capabilities under controlled conditions, thereby adding more benefits to the gift of nature. For NeoPlanta® Withania, the extract is obtained exclusively from the roots of the plant. In vitro and in vivo studies demonstrate the power of this ingredient to fight oxidative stress and protect against DNA damage leading to a smooth and healthy skin appearance, visibly through improved skin elasticity, skin texture and volume. NeoPlanta® Withania protects the skin against various stress factors, thereby enabling a healthy and vital skin despite of sun and lifestyle. 
Today we meet a widely-spread trust in traditional natural derived cosmetics but also the desire to use modern technology for a better, healthier lifestyle. Digital technologies enable consumers to gain access to scientific and sustainability information behind cosmetic products, driving their interest to innovative and natural cosmetic applications 
NeoPlanta® Withania is a biotechnologically optimized extract of traditional ayurvedic herb Withania somnifera that protects the skin in a holistic way, thereby enabling a healthy and vital skin. This COSMOS-certified (87 % organic) active ingredient is obtained by a sustainable and optimized biotechnological production under carefully controlled conditions, safe and free from contaminants. 
Extensive in vitro and in vivo studies demonstrate the capability of NeoPlanta® Withiana to protect the skin against stress factors such as sun or lifestyle. Its power to fight oxidative stress and protect against DNA damage leads to a smooth and healthy skin appearance, visibly through improved skin elasticity, skin texture and volume. Consumers who seek to support their inner power of natural skin beauty, may now find their answer in this traditional and innovative active ingredient. 
Reveal the secret of natural healthy, protected skin with Withania® Somnifera: 

  • Discover the roots of natural sustainability
  • Sense ayurvedic energizing, calming and soothing benefits
  • Expand anti-aging, skin protecting, and skin soothing applications with ancient secrets
  • Let anti-oxidant bioactives enfold its caring effects
  • Support the inner power of your natural, endogenous skin beauty 

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