Dr. Ralph Schimpf (Beiersdorf): Innovation at Beiersdorf
Dr. Ralph Schimpf, Corporate Director Prototype Development, R&D, at Beiersdorf shows how innovation is managed at Beiersdorf and gives examples for successful launches which came out of this process. Reports and interviews – check the COSSMA TV video clips! COSSMA – your eyes and ears in the market. Your computer needs only a "broadband" (DSL) … Read more