The new category will be available to German customers spring 2018. In spring 2018, Zalando will enter the beauty market, offering a full product range: cosmetics, skin and hair care, fragrances, tools and accessories.
German customers will be the first to enjoy the new category, with plans to extend the offering to further markets after a successful ramp-up phase.
Zalando will combine the online and offline experience with a Beauty Concept Store in Berlin. The lab environment will put the beauty-savvy customer first, offering a tangible product experience through a curated beauty assortment. The offline store will also be used as an event and knowledge platform for product launches, tutorials and advice from beauty experts.
