A haul video is a video recording, posted to the Internet,which displays items recently purchased, including product details or even the price. The posting of haul videos (or hauls) has been a growing trend, also for cosmetics and toiletries.Haul videos rarely ever have anything negative to say about the products.[2] The rationale for those positive reviews is that the buyers wouldn’t typically purchase something unless they really wanted it. Hence, the owners generally report positive experiences, after having selected which products to buy. This aspect of the genre of haul videos makes sponsorship by brand advertisers particularly appealing. Brands such as J.C. Penney reached out to haulers as part of their marketing efforts for Back To School 2010.
picture: Youtube screenshot
