Colgate: Acquisition of Sanex Personal Care Brand in Europe

Colgate-Palmolive, as part of its strategy to focus on its higher-margin oral care, personal care and pet nutrition businesses, has agreed to purchase the Sanex personal care brand from Unilever PLC for €672 million (approximately US$940 million). Sanex is a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe. This strategic…

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