New product development is a challenge, particularly in the saturated personal care market. Helga Hertsig-Lavocah, Futurologist & senior Trend Watcher at Hint Creative Consultancy, appeals to look at the outside and to take the big picture into consideration when it comes to reboot new product development.
In her latest video from Bologna she presents one idea borrowed from chocolate and varying levels of cocoa contents as a concept for decluttering but still offering a variety and a second idea is the current “appetite for absence”, not referring to the chemical-demonising free from claims but taking this type of claim to the next level.
