L’Oreal to acquire Niely Cosmeticos Group in Brazil

L’Oréal has signed an agreement to acquire in Brazil. Founded in 1981 by Daniel Fonseca de Jesus, Niely Cosmeticos is the largest independent hair coloration and hair care company in Brazil, one of the world’s largest hair color and hair care markets. With a net revenue of 405 million Brazilian Reals (140 million euros) in 2013, the Niely Cosmeticos group…

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