The BolognaFiere Group closed with positive results its first, intense autumn next to Beauty Forum in Europe, with positive results in all brand events dedicated to the professional aesthetics sector. After the acquisition last year of the German group Health and Beauty, a company with a turnover of around 13 million euros, BolognaFiere Cosmoprof has enriched the contents of the Beauty Forum format, thanks to the international experience acquired by the Cosmoprof network in its 53-year history.
The 32nd edition of Beauty Forum Warsaw in September recorded 246 exhibitors, 4% more than in 2018, a growth up to 30% of the exhibition area and 13,000 attendees (+8,3% compared to 2018). Highlights of the event are congresses and workshops, in particular the International Cosmetic Congress, with 32 seminars offering updates on current trends, from problems related to acne to foot care, from anti-aging to make-up innovations.
In Paris, the 4th edition of Beauty Forum Paris was attended by 2,175 visitors (+ 15% compared to the previous year) and 91 companies (+ 14%) with 140 brands on display. Over 60 appointments, including conferences, ateliers and beauty live shows, enriched the event. The show turned the spotlight on spa and wellness: the 9ème Championnat de France de Massage was highly appreciated by the public, with the best performing massage techniques proposed by the most qualified operators in France.
The 28th Beauty Forum Budapest boasted 77 exhibitors (+ 86% compared to 2018), 5,474 visitors (+ 38%) and a 40% growth in the exhibition area. The event offered a program of high-level professional updates, with particular attention to updates and innovations related to makeup and massage.
In Munich, the 34th edition of Beauty Forum Munich was attended by 42,800 visitors (+1.3% compared to 2018), 19% of whom coming from 40 foreign countries. 1,180 exhibitors and brands showcased their best products in an exhibition area of 35,000 square meters. The Bunte Beauty Days in partnership with the German consumer magazine Bunte was attended by almost 10,000 beauty and cosmetics enthusiasts. In Munich, the first edition of Hair Forum was held, too, which has been organised together with the Bavarian Hair Association.
Beauty Forum Milan, the first event of the network in Italy registered the presence of the leading companies in the sector, which were able to meet with distributors, owners of beauty centres and professionals. Attendees appreciated the high standard contents of the Beauty Forum Congress, of the Massage Garden, with the most qualified operators, and of Nail World, with the latest nail art and decoration trends. Positive results have been recorded as well from the events organised with local partners.
The first edition of Beauty Forum Prague registered the presence of over 100 brands, exhibiting in the fascinating scenario of the Industrial Palace – Exhibition Centre of the Czech capital.
Beauty Greece and Beauty Thessaloniki are two consolidated appointments of the platform, specifically dedicated to the Greek professionals for beauty and hair salon. The two events involved over 180 exhibitors and more than 22,000 visitors, in a total exhibition area of 10,000 square meters.
In September, the first Beauty Business Day was held in Montreux (Switzerland): the event was attended by over 100 operators, who participated in B2B meetings and presentations of new products and machinery.
The hair sector was the protagonist in Warsaw, Poland, with Hair Forum, which for the 2019 edition involved 9,000 operators and about 90 exhibitors. In 2020, 24 and 25 October, the event will draw on the experience, know-how and prestige of the On Hair brand, a spin-off of the Cosmoprof platform. On Hair Warsaw 2020, in addition to the traditional exhibition offer, will offer hairdressers and salon owners inspirations and suggestions, with performances by the most prestigious international hairstylists.
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