In line with the Group’s CSR roadmap that puts carbon footprint reduction and circular economy at the heart of its strategy, Albéa Cosmetics & Fragrance introduces a newcomer in the lipstick product range that ticks all boxes of a packaging with a reduced environmental impact. Pure Kiss is entirely made of PET, making it monomaterial and thus recyclable. The elegant and understated square-shaped lipstick integrates the Unigreen mechanism, a new 100% PET mechanism consisting of three pieces. Unigreen was designed with a gentle swivel-torque to keep an elegant gesture and allow an easy and secure refill. The unguided mechanism is unusable if not snapped into the lipstick base.
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