Baralan has introduced DEA – Developing the Evolution of Airless – the new DEA series, the first airless system where the product is directly in contact with the glass. As a more sustainable solution, the DEA series uses fewer components and significantly reduces the amount of overall materials, resulting in a lighter and more functional packaging that still offers impact to brands with a new level of user experience. The DEA series is available in two versions: classic and premium, both of which allow for the possibility of single-use or refillable solutions of the glass container. The ability to also quickly and practically separate components provides new opportunities to improve product lifecycle – embracing sustainability and eco-consciousness in packaging. The exploration of this new solution opens the path to new product line opportunities that provide an evolution of primary packaging in glass – and airless packaging in general – to drive and shape the future of beauty.
