NatraFusionTM SL HA delivers ultra-mild, highly effective cleansing, meeting the growing needs of those with sensitive skin without compromising on performance. A rise in sensitive skin is becoming the new normal. Affected consumers search for gentler alternatives that are not harsh on the skin.
With more consumers identifying skin redness, dryness, stinging, or acne breakouts, facial cleansers have seen the greatest growth in claims associated with skin health by 246% in the last 5 years. Another important factor is the demand for more natural ingredients focusing on biotechnology.
Using a special fermentation process, Croda Beauty developed an ultra-mild sophorolipid biosurfactant. NatraFusionTM SL HA offers an alternative to traditional surfactant chemistries for sustainable and mild cleansing. The biosurfactant shows highly effective cleansing properties with no detrimental impact on foam production. Synergistic mildness-boosting in combination with both, anionic and amphoteric surfactants, enables the creation of high-performance facial cleansers that meet the growing needs of consumers.
Protection of skin health and delivering viable solutions for sensitive skin types without compromising on performance – this is NatraFusionTM SL HA.
NatraFusion™ SL HA | Beauty (crodabeauty.com)
