UV radiation is one of the key responsible for hair proteins and lipids oxidation which degrade the hair causing a loss in strength, shine and color. Sunlight alters the amino acids of the cuticle more intensely than those of the cortex, because the outermost layers of the hair fibers receive more intense radiation. This alteration causes rupture and separation of the outer layers; the hair is weakened and loses mechanical and sensorial properties.
Provital’s Kerarice™ is an active designed to protect color fading and the hair fiber against sun radiation damages. It is obtained from the rice grain and characterized by a chemical composition rich in peptides, biofunctional aminoacids, polysaccharides and phytic acid.
The ex-vivo tests show that Kerarice™ has a protecting effect on keratin and hair lipids and avoids degradation caused by ultraviolet radiation.
Kerarice™ protects and enhances color in any hair type, even dyed and highlighted, preventing sun damage leading to internal structure damage, and reinforces cuticle for a bright radiance.
Kerarice™ can be easily added to any type of for
