Beata Hurst of Mibelle Biochemistry explains how actives based on plant stem cells like PhytoCellTec Argan >> work in skin care prudcts. She makes clear how the PhytoCell technology used to produced theses actives work and as well how exactly increased skin density, skin firming and anti-wrinkle properties are achievd. Beata Hurst also talks about the future potential of this booming market segment for cosmetic actives.