Jenny Fleischer, Global Head of Design Management at Beiersdorf, explains different aspecs of the packaging design relaunch for the "Nivea" brand. She explains why the company decided to change the design and where the inspiration for the new design came from. She also points out what is so special about the new flip top closure and the new, customized pump. Jenny Fleischer shows what sustainability achievments could be reached with the new design and gives an outlook on the trends in packaging design in general.