Colorful concealers, primers, and powders across the colour spectrum, while not new products, are regaining momentum in the second quarter of 2018, according Kline’s digital beauty tracking service, Amalgam.
Nearly all of these products improve in rank and score in the face make-up category. Urban Decay Naked Skin Color Correcting Fluid jumps from #113 to #49 in concealers and, after months of being absent from the charts, e.l.f. Color Correcting Stick appears during Q2, ranking #40 in concealers. In all, more than 15 colour correctors appear in the concealer segment in June, up from 12 in March. Most recently, Evermarket’s 15 Colors Professional Concealer Camouflage Makeup Palette reappeared on the charts, and L’Oréal’s Infallible Total Cover Color Correcting Kit keeps moving up (it’s now in the #4 position) in concealers.
About Amalgam
Based on the continuous collection, aggregation, and blending of data from approximately 15 leading retailer websites, this new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts.
For more information about Amalgam, please click here
About Kline
Kline is a worldwide consulting and research firm. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 60 years.
For more information about Kline, please click here