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photo: Clariant
photo: Clariant

Interview with:

Fabio Caravieri,
Global Marketing Segment Leader Personal Care,
Business Unit Industrial & Consumer Specialties,
Clariant,
 Muttenz, Switzerland 

COSSMA: As the industry moves towards products that promote sustainability, health and more personalised care, your company utilises its market foresight and deep consumer trend insights to ensure its offerings cannot be matched. So, what makes Clariant unique in the field of personal care?  

Fabio Caravieri: In this trend-guided industry, our portfolio and approach combine several key elements that deliver solutions to provide demonstrable benefits for specific challenges, supporting established brands, indies and contract formulators. 

We have one of the most extensive portfolios of technologies, regional networks of production and formulation laboratories in the world. This wide geographic presence of our sales, technical and marketing teams guarantees a high-quality customer-centric support and gives us deep regional and local understanding of market needs and challenges. In addition, this network can deliver faster solutions and proposals to our customers and acts as a strong trends scout – contributing our BeautyForward platform to be found at www.clariant.com/beautyforward. This platform publishes yearly market trends to inspire new formulations and innovation. 

Responding to ever-growing concerns for more sustainable ingredients and a healthier lifestyle, we have introduced green technologies to enable the development of more natural formulations that deliver top performance. 

These include a new range of multifunctional mild surfactants (Glucotain) and a new range of conditioning agents and cationic compounds with very good biodegradability profiles (Genadvance) and Planta-sens Flash – natural and high-performing D4 and D5 silicone replacements. We have also formed strategic partnerships with naturals companies in South America and Asia. 

Clariant recently underwent a repositioning in the field of natural ingredients. What impact has this had and what are your latest developments in the field of natural cosmetics?

At Clariant, we care deeply about developing more natural, high-performing and responsibly sourced formulations. We have been repositioning our personal care portfolio in recent years, clearly setting five key strategic areas driving investments in innovation, formulation expertise and trends know-how. The five key strategic areas are: sensorial, functional claims, preservation, naturals and active ingredients.

Particularly in the areas of naturals, we have introduced high value and disrupting innovations to the market. For example, our new natural ingredients platform at www.clariant.com/naturals created in April, makes it easier for our customers to understand and identify our naturals portfolio and serves as our foundation to continue introducing greener technologies and ethically sourced natural ingredients. Clariant Naturals is an easy to use new platform to help manufacturers find the natural ingredients they need, and to label their products. Using the well-established ISO 16128 definition of ‘natural’, as well as its RCI metric, as our basic framework, we took the decision to go way beyond by also investing in responsibly sourced solutions and developing green high-performance alternatives. 

Our Origins pillar celebrates both the wealth of global biodiversity and the magic of local roots. 

It uses our extensive worldwide network of local partners to provide access to a whole new world of exotic biomes and age-old plant knowledge, complemented by transparent sourcing, responsible cultivation, and fascinating narratives. 

The Green Performers range offers substantiated sustainable technologies for key building blocks of cosmetic formulations. Our ambition is to continue developing, and expanding these green technologies so formulators can create cosmetics with even higher RCIs* – with no compromise in performance.

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