The market for natural cosmetics has changed rapidly over the last few years. The ecological niche market has advanced into the mainstream. Alongside the ingredients in the product there is now a need to attract the consumer with textures and packaging. By using the right fragrance the producers can clearly differentiate themselves from the competition, and at the same time effectively carry the message of the positive attributes of the natural ingredients. In an interview with the perfumer Alexandre Illan from Düllberg Konzentra, we learn about consumer demands, trends and the particular feeling of happiness that comes with using natural fragrances.
Foto: Vita Khorzhevska, Shutterstock.com
