A balancing of resources or a “greenwashing” act? Just how green is the blue planet?

How do consumers view the subjects of sustainability and certification in the cosmetics business? This was a question asked by the skin care working party at SEPAWA, and appropriate research was ordered, to be carried out by the Dialego market research institute. Dr. Vera Maienschein of Impag summarised the most important findings. In her article in COSSMA 9/2013 she presents those findings and sheds some light on the topics of certification, sustainability and natural cosmetics from various points of view.
photo: Lisa Puccini, Shutterstock.com

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