Stephan Dahm (Beiersdorf): Hansaplast products entering the foot care market

Stephan Dahm points out why Beiersdorf entered the foot care market with its 90-year-old "Hansaplast" brand 5 years ago. He explains which applications, i.e. plasters, creams or talkum powders are popular in which geographic areas and why he sees a lot of growth potential in Latin America. He gives examples for foot care usage in Western Europe, Asia and America and also talks about Beiersdorf’s approach to natural cosmetics in the area of foot care.

Reports and interviews – check the COSSMA TV video clips!

COSSMA – your eyes and ears in the market. Your computer needs only a "broadband" (DSL) connection with at least 500 Kbits/sec, a Flash plug-in and, preferably, a loudspeaker. How would you like to see, for example, a factual report on your own company’s exhibition activities as a web video clip. Our video experts will be glad to talk to you about it.
One more thing – the Health and Beauty team can document your next appearance at an exhibition. Since January 2008 the Health and Beauty Group has been able to provide Web TV services (production and publication of your company news on-line and on DVD). If you would like to know more just send an email to dorothea.michaelis@health-and-beauty.com
If you have any further questions, please contact dorothea.michaelis@health-and-beauty.com

Leave a Comment