Sun Care products record the highest growth of 7% in the medical care providers channel, driven by the growing demand for tinted sunscreens that hydrate the skin and function as makeup.
Sun care saw healthy growth of 4% in 2016, continuing the recovery that began in 2015 after several years of decline to reach USD2.0 billion, a new record for the category. (This can be partially attributed to the unusually sunny and warm summer seen across much of the US during 2016 ).
The leading sun care brands have chosen to focus on creating multi-benefit products with features such as water-resistance, skin health benefits, and even improved cosmetic function.
Consumers still trust products from within the sun care category over those with added sun care benefits from adjacent categories, but they are beginning to expect the cosmetic a nd sensorial benefits of more sophisticated products from their sun care purchases.
Sales of premium adult sun care products outpaced the overall market in 2016 with 10% current-term value growth, raising the premium penetration of adult sun care from 11% in 2015 to 12% in 2016.
Premium products are gaining recognition among consumers for their omission of unpopular and potentially harmful ingredients, as well as their superior scents, consistencies and application methods.
7% growth in sun care products within the medical care providers channel with high demand for tinted sunscreens
4% Sun care saw healthy growth of 4% in 2016, continuing the recovery that began in 2015 after several years of decline.
10% current-term value growth with sales of premium adult sun care products
