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- Sun Care products record the highest growth of 7% in the medical care providers channel, driven by the growing demand for tinted sunscreens that hydrate the skin and function as makeup.
- Sun care saw healthy growth of 4% in 2016, continuing the recovery that began in 2015 after several years of decline to reach USD2.0 billion, a new record for the category. (This can be partially attributed to the unusually sunny and warm summer seen across much of the US during 2016 ).
- The leading sun care brands have chosen to focus on creating multi-benefit products with features such as water-resistance, skin health benefits, and even improved cosmetic function.
- Consumers still trust products from within the sun care category over those with added sun care benefits from adjacent categories, but they are beginning to expect the cosmetic a nd sensorial benefits of more sophisticated products from their sun care purchases.
- Sales of premium adult sun care products outpaced the overall market in 2016 with 10% current-term value growth, raising the premium penetration of adult sun care from 11% in 2015 to 12% in 2016.
- Premium products are gaining recognition among consumers for their omission of unpopular and potentially harmful ingredients, as well as their superior scents, consistencies and application methods.
- 7% growth in sun care products within the medical care providers channel with high demand for tinted sunscreens
- 4% Sun care saw healthy growth of 4% in 2016, continuing the recovery that began in 2015 after several years of decline.
- 10% current-term value growth with sales of premium adult sun care products
