There is one thing we all agree on in the personal care sector: changes are omnipresent, and we need to be innovative to keep up with them. Following the vegan trend consumers are currently seeking for alternatives to animal-derived keratin but are not ready to give up on its outstanding performance on damaged hair. That is why it was so important to us to design a unique plant-based protein blend that replicates the performance provided by animal-derived keratin. KeraMatchTM V gave outstanding results and we could show that it matches the profile to the most abundant amino acids in hydrolyzed animal-derived keratin. Our salon studies confirmed the performance, in which panellists experienced that their hair felt softer, healthy and less frizzy, when treated with KeraMatchTM V. KeraMatchTM V can be used in all hair applications, such as shampoos, leave-on and rinse-off conditioners, styling products and treatments.
