Founded by Marcel Roches in 1925,the brand Rochas began as a fashion house and expanded into perfumery in the 50s under Helene Roches’ direction.The Roches brand achieved net sales of US$46 million in the financial year 2013/2014, driven mainly by the Eau de Rochas fragrance line. Rochas brand sales include US$2 million of royalties generated by the fashion and accessory…
