International Flavors & Fragrances, launched a new branding initiative based on the company’s 126-year legacy and ongoing commitment to discovery and pioneering firsts. As part of the corporate rebrand, the company unveiled a new website, purpose statement, visual identity and refreshed tone of voice, all of which will help to spotlight its vision, imagination and innovative focus.
Reflecting the Company’s Vision 2020 Business Strategy, the rebrand will flex to include the Company’s recent acquisitions to highlight that they are part of the IFF family.
About IFF
International Flavors & Fragrances co-creates unique scents and tastes in fine fragrances and beauty, detergents and household goods, as well as foods and beverages and has 6,800 team members globally.
