Givaudan has partnered with JWT Singapore to create bespoke “Smell a Memory” kits that harness the power of scent to evoke emotional memories among Alzheimer’s and dementia patients. The kits are personalized and custom-created for individual patients based on each patient’s family history, ethnicity, age and personal stories. Givaudan’s perfumers, in consultation with therapists and rehabilitation experts, tailor-made smells such…
