The company pursues a strategic approach to promoting innovation culture. In this context, there is an important milestone for the company as of 1 July: the founding of a Joint Innovation Lab with the German Cancer Research Centre (DKFZ). The motto of the scientists working together at Beiersdorf and the DKFZ is: “Rejuvenate skin – prevent skin cancer!” The researchers are taking a close look at the “epigenetic clock” of the skin cells to minimize the risk of skin cancer.
www.beiersdorf.de
