Beiersdorf will reshuffle its management starting January 1, 2019 when the new CEO Stefan De Loecker takes office.
Ralph Gusko, member of the Executive Board since July 2011 and until now responsible for brands, R&D as well as the Asia Pacific region, will leave the company by mutual consent. Ralph Gusko will continue to be responsible for the Asia Pacific region latest till the end of 2019.
Asim Naseer has been appointed to the Executive Board with the responsibility of Consumer Brands. Since 1999, Asim Naseer has held various leadership positions for Procter & Gamble – more recently he was the Global Marketing Director for Skin Care based in Singapore.
Ramon A. Mirt has been appointed to the Executive Board from March. He will assume responsibility for the Near East and Americas regions from Stefan De Loecker. Ramon A. Mirt has more than 30 years of experience in the international consumer goods industry. He began working for Reckitt Benckiser in 2006 and served more recently as its Senior Vice President Central and Eastern Europe.
Management of the Beiersdorf Group’s Consumer Business Segment will be overseen by a newly established Executive Committee starting in 2019. Aside from the Group Executive Board, the committee will include the Global Head of Research & Development, Dr. May Shana’a, as well as the Global Head of Supply Chain, Harald Emberger. Dr. May Shana’a has been working for Beiersdorf since 2014, and Harald Emberger since 2015.
“Asim Naseer has many years of broad international experiences in the successful development of Skin Care brands,. Ramon A. Mirt will use his extensive market knowledge and insights to lead our two outstandingly positioned growth regions, says designated CEO Stefan De Loecker, “With Dr. May Shana’a and Harald Emberger, two key global functions will be integrated directly into the top level decision-making process for our skin care business. I am personally very excited and proud to address Beiersdorf’s repositioning and its next level development in the coming years together with this diverse and dynamic team.”
Asim Naseer (49) began his career in 1992 as Managing Director of a family textile company in Pakistan. In 1999, he joined Procter & Gamble, where in the beginning he was Brand Manager in Toronto and Dubai. From 2008 to 2012, Naseer was, among other things, responsible for the Middle East, North Africa and Pakistan regions as Associate Marketing Director of Skin & Personal Care – before assuming the role of the Global Marketing Director in Singapore.
Ramon A. Mirt (52) began his career at Kraft Foods, where he initially worked in finance. He later assumed regional responsibility for Latin America. In 2006, he joined Reckitt Benckiser and subsequently assumed a number of management positions, including international assignments to Singapore and Russia. In 2014, he became Senior Vice President for Russia, Ukraine and the CIS countries. Since 2016, he has held the position of Senior Vice President Central and Eastern Europe.
For more information, please click here