Beiersdorf consumer sales rose by a nominal 1.1%

Beiersdorf AG today released its figures for 2011. “We are optimistic that we will grow in line with the market again in 2012.” said CEO Thomas-B. Quaas at Beiersdorf AG’s Annual Accounts Press Conference. The Consumer business was realigned and strengthened in 2011 by comprehensive streamlining of the product portfolio and global marketing measures. In particular, the wide range of…

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