Anti-pollution POLLUSHIELD™ functional ingredient winner of the Regional Beauty Industry Awards. The good news does not finish here. The active ingredient will represent Europe under the Best Skin Care Product category at the Global competition whose winner will be announced on March 29th. The official ceremony will take place in London in the frame of in-cosmetics Global 2017 (April 4-6).
The two complementary effects of POLLUSHIELD™ functional ingredient offer a comprehensive protection from environmental pollution, which is increasing all over the world and is believed to contribute to skin inflammation and premature aging. Firstly, binding of toxic metals by a polymer with metal chelating properties to prevent their interaction with the skin and, secondly, a strong antioxidative action by a potent free radical scavenger to avoid oxidative damage within the skin.
Multiple studies with statistically significant findings sustain its anti-pollution capacity suggesting that it helps prevent accumulation of pollutants in the epidermis and replenish the skin with antioxidants, increasing its capacity to resist harm.
