Rising Market

India’s beauty and personal care industry entered 2025 with two forces working in parallel: a structurally expanding consumer market and a faster-moving ingredient layer adapting to India’s climate, usage habits, and regulatory tightening. On the demand side, the India Brand Equity Foundation positions the beauty, cosmetics, and grooming market at around US$ 20 billion by 2025.

Formulations: Skin cleansing products

Caring for the skin is a vital step in every 
daily ritual. To support a clear, glowing 
complexion, it’s important to eliminate 
makeup traces, debris, and airborne 
contaminants. Here, we present a curated 
range of formulas and suppliers that 
demonstrate the newest innovations in skincare.

Luxury Customization

Customization has become one of the most powerful drivers of transformation in beauty. ­
Today’s consumers expect far more than just functional products: they are increasingly ­seeking personalized products and experiences that reflect their identity, values, and aspirations.

Redefining Barrier Care

Sensitive skin represents one of the most complex challenges in modern skincare formulation. It combines impaired barrier function with heightened nerve reactivity, causing the skin to overrespond to usually harmless stimuli and enter a cycle of dryness, discomfort, and vulnerability.

Formulations: Facial care & color cosmetics

Trends in color cosmetics and facial care are evolving quickly. While high-coverage makeup and bold shades were in demand just a few years ago, today’s consumers favor products with soothing or rejuvenating benefits and more subtle hues. This feature showcases a range of formulations and ingredient suppliers offering a glimpse into the latest market innovations.

Legal vs. Performance

Between legislation and performance – the new challenges of mono-material packaging. The cosmetics and personal-care sector is undergoing a structural shift toward more circular 
packaging solutions. Mono-material plastic packaging has quickly become a key design tool for boosting large-scale recyclability and helping brands meet tough sustainability and legal goals.

Key Trends
in Hair Care

The hair care ingredients market is evolving rapidly, driven by shifting consumer expectations, technological advances, and sustainability pressures. Modern consumers demand products that are not only effective but also safe, ethical, and environmentally friendly. In response, brands and formulators are rethinking ingredient selection, focusing on multifunctionality, clean labeling, and performance-driven innovation.

Smart-Aging Ingredients

The beauty industry is witnessing a paradigm shift toward smart-aging – a holistic approach that transcends traditional 
anti-aging strategies by combining cutting-edge science with preventative care.

The Longevity Lab

Skin longevity is becoming a major concern, going far beyond simply reducing the signs of aging. To preserve the skin’s essential functions over time, a global and synergistic approach is now 
required, one that supports cellular vitality.

Formulations: Creams, Lotions & 
Exfoliants

A wide range of creams, lotions, and exfoliants is available to meet every skin care need. These products nourish the skin, support its natural balance, and help maintain a healthy, refreshed look. Here you’ll find a curated selection of formulations and ingredient suppliers that highlight the latest trends in the industry.

Packaging for Sensitive Products

One of the main tasks is to act as a central con­tractual partner, coordinating and aligning dif-
ferent process steps. This approach helps 
to simplify procedures, reduce reaction times, and en-
sure consistent quality standards. As a result, complex 
workflows become more transparent, flexibility increases, and outcomes can be achieved within predictable time-
frames.

AI-powered Trend Analysis

Beauty trends are developing at an unprecedented speed these days. The “Dewy Blush” look has spread across TikTok, triggering 
a global demand for creamy blush textures within a matter of days. What started as 
a spontaneous beauty tip, has evolved into 
a phenomenon that is motivating millions of consumers to seek products that give them 
a natural glow. This dynamic represents a ­fundamental change for the beauty industry: companies must react quickly or risk being left behind.

Formulations: Anti-Aging for skin and hair

Anti-aging is no longer just about facial skin. Beauty products designed to slow the signs of aging are increasingly targeting the entire body, making their way across cosmetic markets worldwide. Here you’ll find a range of formulas and ingredient suppliers that highlight today’s anti-aging care trends. 

Refill, Reuse, Repeat

Refillable packaging isn’t new to the cosmetics and personal care industry – it’s been steadily infiltrating it for a couple of years, but its uptake still isn’t where it needs to be. For years, beauty brands have launched elegant refillable compacts, sleek aluminium deodorants, and reusable skincare jars. The concept is familiar, 
but the challenge now is not awareness, but acceleration.

Everything Beauty begins here

Hair plays an important role in self-esteem and self-confidence. Increasingly, consumers are approaching hair care with a scientific and dermatological mindset, seeking solutions that address the root causes of hair and scalp conditions. Reflecting broader trends from skincare, attention has shifted to the cellular level, where longevity and vitality are central themes.

Trend Update

Every year there are countless trends. Trends for the beauty industry as a whole and those trends for each segment like ingredients, packaging etc. Here in COSSMA’s new trend series, we try to collect as many trends for 2025 as possible. And not just any trends – your most important ones. Which ingredients can not be ignored? How to pack your products now? What tools help to develop the best products? How can we use AI to our advantage? Throughout the year we hopefully will get answers to all those questions… and many more! Let’s stay up to date!

Materials Matter

Elevating brand credentials: A brand’s credibility is always built from the inside out. It’s not just the logo, the language, or the lifestyle it sells. It’s the sum of its actions and the choices it makes when no one’s watching. And increasingly, those choices start with packaging materials.

Plastics – the Material of Choice

Plastics have long been the packaging material of choice in the cosmetics industry. They offer multiple advantages: being lightweight, formable, cost-efficient, and highly effective in 
protecting sensitive formulations. Plastics enable creative and functional packaging solutions 
tailored to a wide range of product needs.

Rethinking Upstream Packaging

As cosmetics manufacturers work to improve sustainability and cut down on single-use packaging, the spotlight tends to stay on primary, consumer-facing formats. 
While essential to brand image and customer experience, this often overshadows the
substantial impact of bulk upstream packaging–used during manufacturing, 
storage, and transport.