Beauty in mind with Antonia Benvegnù

"Every action has an equal and opposite reaction”: I believe this statement of Isaac Newton does not apply only to science and physics, but to all things in nature, in our lives, and in business. In the cosmetics industry, today more than ever this quote can perfectly describe the consequences behind any transformation, change, innovation. Due to a higher sensitivity of consumers on sustainability and circular economy, for each product launch R&D managers and entrepreneurs have to take care of its effects on the environmental impact. Otherwise, they risk to lose trust.

Choose reuse

In e-commerce, consumers research and compare products intensively and identify with the product they buy, especially in the premium and natural cosmetics segment. If the carefully selected products arrive in non-sustainable or oversized packaging that fills up the garbage can, this disrupts the customer journey severely. The environmentally friendly solution is to reuse.

International launches

According to Mintel Leap, Mintel’s generative AI tool, some of the more interesting new anti-aeging trends focus on the ‘skinification’ of makeup, with an emphasis on incorporating skincare benefits into makeup products. Anti-ageing makeup is leading this trend, particularly with the use of antioxidants.

Health-span beauty

Aging, or rather anti-aging, has been a star category in the beauty industry for decades. But a societal move towards self-acceptance is on the rise. Beautystreams, the global beauty industry reference, shares insights into the impact of longevity on our industry. 

Facial care & colour cosmetics

Trends in colour cosmetics and facial care are changing rapidly. While a few years ago make up with high coverage and bolder colour were requested, nourishing and even rejuvenating effects in addition to softer colours are very popular. We present a selection of formulations and ingredients suppliers that provide an insight into some of the latest innovations on the market.

Trends in 2024

2023 has shown us a lot of new products, new movements, new innovations. What’s here to stay? What will grow in the coming months and most importantly: Which new developments should we watch out for? Here are a few more opinions straight from the beauty industry. 

Healthy aging

In modern cosmetics, the focus is no longer on stopping skin aging, but on skin health. Dr Meike Streker explains what measures can be taken to maintain skin quality for as long as possible.

Synergistic fibre blends

To develop natural cosmetic emulsion products, formulators can choose from a broad range of emulsifiers. The existing emulsifiers are well-known to the market, are usually easily available and offer typical textures that consumers and formulators are equally used to. However, using synergistic fiber blends can broaden the choice of natural emulsifiers.

New values in hair care

Consumer values are evolving rapidly, expanding their expectations beyond safety, sustainability, and transparency to include a focus on individuals. Beauty brands are now expected to provide safe cosmetic products with strong performance and measurable benefits, but also inclusive and engaged solutions for consumers who are increasingly demanding more than showcasing quality and efficacy.

The effects of the blue rose

Research on skin and scalp flora in relation to diseases such as atopic dermatitis, dandruff, and alopecia areata is increasing. Tribeauté has developed an extract of Blue Rose flowers as a cosmetic ingredient to prevent such diseases and support skin and scalp health.

Think sustainable

Sustainability is now an integral part of the beauty industry. Cosmetic brands, ingredient suppliers, packaging firms, and retailers are all looking at various ways to become more sustainable. 
It is now common for operators to use language like net zero, carbon footprint, metrics and 
waste materials when speaking about sustainability.

Fast-tracking new products

Beauty and personal care brands understand the value of monitoring and horizon scanning when it comes to pinpointing future trends and customer behaviors. This is particularly evident when we look back at recent years and their fundamental impact on how most of us live and work. Moving to 2024 and beyond, we expect consumers to call for even bigger changes and concrete actions from companies.

Ready for tomorrow

The topic of sustainability is booming – in almost all areas of our lives. In times when climate change is no longer just a hypothetical threat for people all over the world but is becoming more and more tangible, a sustainability policy for companies has long since ceased to be a nice thing to have. At issue is not just the sustainability of the products sold and their packaging, but increasingly also the fundamental sustainability standards that a company meets.

Futuristic outlook

Mintel has identified three beauty trends that we think are particularly interesting for beauty and personal care (BPC) brands to pay attention to – now and in the future. These trends are created to help guide BPC brands alongside shifts in consumer attitudes and behaviours.

Aptar

The company has launched “Mono Micro”, the first mono-material airless dispenser in its portfolio. Based on its brand-favorite “Micro” (30ml) airless packaging solution, it is made entirely of polyethylenbe (PE) for enhanced circularity. “Mono Micro” boasts a 100% recyclability score from European evaluation institute cyclos-HTP. www.aptar.com

All about ingredients

For the second time the Ingredient Zone will be at Cosmopack Worldwide Bologna from 21th to 23th March. In 2024 the dedicated display area will grow, giving the segment even more visibility and exposure.

Focusing on cosmetics

From 16th to 17th January the Espace Champarret in Paris will welcome the 16th edition of Cosmet’Agora, organised by the French Society of Cosmetology. For two days, professionals take their time to present their innovations and showcase their expertise.

Spotlight on future packaging

Paris Packaging Week, the award-winning premier live event for the cosmetics packaging market, is set to offer the biggest and best visitor experience yet at its upcoming 2024 show on 17th to 18th January at the Paris Expo Portes de Versailles

Honouring innovation

Without innovation and outstanding ideas, the beauty industry wouldn’t be as diverse as it is 
today. At Cosmopack Asia in Hong Kong the excellence of the beauty industry in the Asia-Pacific region has been rewarded: The winners of the Cosmopack Asia Awards have been announced, 
at the presence of exhibitors, buyers, retailers, media and trend scouters.

Facial care & colour cosmetics

Trends in colour cosmetics and facial care are changing rapidly. While a few years ago make up with high coverage and bolder colour were requested, nourishing and even rejuvenating effects in addition to softer colours are very popular. We present a selection of formulations and ingredients suppliers that provide an insight into some of the latest innovations on the market.