Brian Fox-Krawczyk, proprietor of Genealogy, talks about different strategies to win the consumer of today who is no longer easy to convince to buy something just because it is an "innovation". Consumers have lots of choices where to buy there products – be it in a store, on the internet or with the use of there mobile phones. To convince them, the product has to be a value to them and it has to have a perfect "product orchestration", meaning all product components have to be a perfect combination: The right sensory feel, the right actives, something exotic inside, something organic… Brian Fox-Krawczyk shows product concepts formulated by Genealogy and gives examples for ingredients by Capsum, IBR, Infinitec and other ingredient suppliers which are used in these products.
Reports and interviews – check the COSSMA TV video clips!
COSSMA – your eyes and ears in the market. Your computer needs only a "broadband" (DSL) connection with at least 500 Kbits/sec, a Flash plug-in and, preferably, a loudspeaker. How would you like to see, for example, a factual report on your own company’s exhibition activities as a web video clip. Our video experts will be glad to talk to you about it.
One more thing – the Health and Beauty team can document your next appearance at an exhibition. Since January 2008 the Health and Beauty Group has been able to provide Web TV services (production and publication of your company news on-line and on DVD). If you would like to know more just send an email to dorothea.michaelis@health-and-beauty.com
If you have any further questions, please contact dorothea.michaelis@health-and-beauty.com