In the space of just a couple of years social media have changed the way that many companies are doing business. Cosmetics and toiletries companies were initially slow to recognise the importance of social media, but many are realising now how influential they can be for their brands. Imogen Matthews, consultant to In-Cosmetics, looks at what has changed and how social media can be used to create brand awareness and grow sales.
photo: Gerd Altmann, Pixelio.de
