When we buy a product we use all of our senses. It is the packaging of a product that we first see and feel, and start to understand, and it is what lets us remember the product. For this reason professional packaging designers use all of the channels by which we perceive the product, and the coded designs that will awaken the interest of their target audience. But how does one design a package that, in a supermarket, lying amongst countless other package designs, will appeal to the customer and stimulate her desire to buy the product? Martina Kunert, business manager at the Lothar Böhm design agency, explains how packaging for toiletries, targeting young teenage skin, is developed*.
photo: Lothar Böhm Design Agency
